what do we think? hand-drawn illustration for a current project (hint: it relates to what is below). i think it's pretty damn, well, pretty!
Sunday, January 17, 2010
Thursday, January 14, 2010
branding is so important. people think of it only in terms of companies and corporations. you know: logos, store design, business collateral, advertisements. but i think branding applies to all different aspects of your life. things like finding your style in your home decor could be considered branding -- branding your living space with your personality. having a consistent wardrobe could be considered branding yourself. finding your own personal voice in your event design/stationery could be considered branding -- branding your wedding, branding your event. it's not necessarily commercial. it's just a way of letting your personality shine through in outward appearances.
in working on a new stationery suite inspired by seville, spain, i've realized that seville is really a town that knows how to brand itself! because of the orange trees that are found throughout, the city for centuries has found its voice in the color orange, and the bright colors that complement it (white, bright royal blue, and a bright green). orange is found on the walls of the buildings, on the signs, on the interior architectural moorish decoration, and even on the wheels of the horse-and-buggies found in the city center. amazing amazing amazing. and i don't just say that because i love orange (though that doesn't hurt!). it's just such a smart, intuitive thing for this city to have done over the years. what a way to find a voice.
can anyone think of any other cities, here or abroad, that brand themselves as well as seville does? either through color, or fonts/signage, or consistent imagery?