i received my email yesterday, as did most designers i know -- we all have accounts with istock of course.
"We're excited to announce a whole new product coming to the iStock collection in just a few months: logo designs...
As a designer, you've probably created hundreds of different logos over the course of your career and we're offering you an outlet to start selling new logos to the world’s largest community of creative buyers.
If you create one of the first 10,000 approved logo designs for iStockphoto by January 1, 2010, we’ll pay you $5 per approved logo and another $5 if we reach 10,000 approved logos by that date. So fire up Illustrator to create some amazing logos or dust off all those much-loved logos that never made it past the third round with a client."
so now there is another outlet, much like logoworks, where anyone can go and get a cheap logo. this is not only undercutting the price of a custom identity package from a designer (and the desire to get one if you can get your brand for $50), but it also opens up the door to trademark and copyright infringement.
thanks a lot istock.
i urge the non-designers out there reading this to continue to look for your brand from an actual designer, not from a logo factory or an easy logo vector download. it means everything to your company to have something that is truly integrated and speaks to what your company is really about -- not something that you can pick off a search on a website.
for more on this development, you can check out logo design love. if you want more information on the importance of branding and identity from a non-designer point of view, go to the thirdway advertising blog.
EDIT: it was brought to my attention by one of my readers that in my anger, i misrepresented the situation a bit above. according to istock's proposed pricing, the lowest price you would be able to purchase a logo at is around $100 ($96 actually). the designer would get 50% of that, which is where my $50 fee came from. not that i think $100 makes it any better, but i did not want to put up incorrect information.
the highest amount to be paid is currently proposed at 750 credits, which i think would work out to somewhere around $750-800. again, that is way too low...
i'm glad the discussion is continuing. =)