Wednesday, March 26, 2008

branding revisited

i know i've posted before about accidental branding, the new book from david vinjamuri. but i cannot stress enough how great the book is. now that i have my own copy in my hands, signed by the author nonetheless, i'm loving the ease of the read and the entertaining way david tells us about the birth of each of the brands.

i've also enjoyed the work i've been able to do with david for the book launch, which is in a short 2 weeks! sadly, i won't be able to attend the launch -- i poorly planned our trip to thailand over the day of the event -- but i'll be there in spirit. yes, my spirit, standing next to the celebrities that are actually attending...

if you are in the nyc area and would like to attend the launch, click here to find out how.

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