Tuesday, August 4, 2009

branding at its best: pentagram's oak bar design

i love a good integrated brand. and this is a perfect example of how you do it.

michael beruit of pentagram headed up the project to create graphics for the landmark oak room and bar at the plaza hotel. the original logos provided the base for the new lettering, and the design team also instituted a secondary logo -- an "O" flanked by acorns. this O is used on the windows, rug, menus, and even staff clothing! it's an elegant and subtle way to tie everything together. the branding initiative won a spot in the CA 2009 design annual.

check out the full redesign at the pentagram blog.

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